Consumers are becoming increasingly attracted to honest, tasty, and fresh products that contain no unnecessary additions, and which are easy to prepare and provide a welcome change in their everyday lives.
Retailers are looking for a flexible and innovative range of fresh and pure products. Preferably under private label. There is also strong demand for honest new brands, made by smaller and more passionate companies who specialise in one particular product. This will enable retailers to stand out from the large A-brands and other retailers.